San Diego: How RW uses its Media to Win

This is important. Digby quotes Robert Parry:

At dinner a few weeks ago, a well-placed Republican political operative was oozing confidence about GOP prospects in the November elections, not because the voters were enamored of George W. Bush but because the Democrats and liberals had done so little to improve their ability to reach the public with their message.

By contrast, he described to me a highly sophisticated Republican system for pouncing on Democratic “bad votes” and verbal gaffes and distributing the information instantaneously to a network of pro-Republican media outlets that now operates down to the state, district and local levels.

This huge conservative media advantage has now contributed to dooming Democratic hopes for snaring the vulnerable suburban San Diego seat of imprisoned Republican congressman Randy “Duke” Cunningham.

In the June 6 special election, Republicans reported a last-minute surge of support after conservative media outlets trumpeted a verbal blunder by Democrat Francine Busby, propelling Republican lobbyist Brian Bilbray to victory by about four percentage points.